Concept

A music artist called SAINTT sought a brand refresh for his next album release to speak to his target audience and help build a fanbase in the electronic music scene. The brand needed to be representative of his sound, which is characterised as beautiful, emotional, electronic, and organic. Furthermore, it needed to convey the brand’s personality and message, which is one of hope.

The music industry is drastically oversaturated with music, artists, and content, and therefore the brand needed to cut through to help establish himself as an artist. The outcome of the project was a complete re-branding package, inclusive of a new logo, concept, website, social media, promotional banners, and album artwork.

Client

Student Project

Design Skills

Digital Design, Brand and Identity Design, Social Media Campaign, Website Design