Campaign Design
Concept
Autistic people bring a range of strengths, interests and skills to the workforce but face barriers finding, maintaining and engaging in employment.
In Australia, the unemployment rate for autistic people is 31% – almost six times that of people without disability, and three times the rate of people with disability generally (Amaze, 2021).
Every workplace can contribute to increasing the employment of autistic people by becoming more accepting of autism and valuing their abilities and strengths.
This campaign encourages companies to see the value that autistic people can bring the workplace, to create change.
The ‘Thrive Together’ campaign promotes a positive message, illustrating that employing autistic people is not only beneficial to the individual, but also the company involved. From simply being good at their job, to the positive influence on culture and community through diversity and inclusion, the value of providing autistic people with meaningful employment is significant.
Amaze, (2021). Employment. Retrieved from https://www.amaze.org.au/understand-autism/employment/
Client
Student Project
Design Skills
Campaign Design, Branding, Design Strategy