Work

In order to help create a consistent approach and style of communication, I undertook a brand portfolio redevelopment including the various corporate marketing collateral. A host of marketing materials were developed as part of this project, ensuring they fit the brand specifications.

Brochures

Aligning to the brand guidelines, a new brochure format was designed and the brochures of the complete catalogue of products were updated accordingly. Utilising publication design principles such as typographic hierarchy, grid layout, whitespace, and consistency, a result that was eye-catching, yet informative and easily readable was achieved. With different numbers of products between each range, it was important to create consistent theme and hierarchy structure to ensure the brochures are cohesive as a package.

Design Skills

Brand and Identity Design